About

Revenue operations leader specializing in GTM systems architecture, forecasting models, and planning frameworks. Building repeatable, scalable systems for high-performing teams.

I've spent my career building the infrastructure that enables predictable, scalable revenue growth. That means designing systems for forecasting, planning, compensation, and operating cadence—the unsexy work that makes everything else possible.

This site is a public knowledge base: frameworks, playbooks, and tactical lessons from building GTM systems in fast-growth environments. No fluff. No generic advice. Just what actually works.

Areas of Expertise

GTM Systems Architecture
Revenue Operations
Forecasting & Planning
Compensation Design
Operating Cadence
Sales & Marketing Systems
Data Infrastructure
Process Design

What You'll Find Here

Systems Architecture

How to design GTM systems that scale: data models, process flows, tool selection, and integration patterns.

Planning & Forecasting

Frameworks for capacity planning, revenue forecasting, quota setting, and territory design.

Operating Cadence

Rhythms and rituals that drive execution: QBRs, pipeline reviews, forecast calls, and metrics reviews.

Compensation & Incentives

How to design compensation plans that align behavior with business goals while staying simple to administer.

Current Focus

Right now, I'm particularly interested in:

  • Multi-product GTM models and how to avoid creating organizational silos
  • Bridging PLG and sales-led motions in the same system
  • Data infrastructure that enables real-time visibility without becoming a maintenance nightmare
  • Building planning processes that work for both enterprise and product-led segments

Get in Touch

Have questions about GTM systems or RevOps? Want to discuss a specific challenge? Reach out via:

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